An Employee Checks Cigarettes During Production
Photo Credit: Chris Ratcliffe/Bloomberg.


Eliminate Tobacco

To eliminate tobacco consumption in Australia and to stop smoking before it starts.

The tobacco threat

Our Eliminate Tobacco initiative fights tobacco complacency and recognises that more can be done to prevent young people from smoking. Ultimately, our goal is to eliminate tobacco consumption and harm for the next generation.

Reform for change

We support policy reform to current tobacco control regulations, working alongside health organisations, researchers and government. We believe in the introduction of preventative measures such as raising the legal purchasing age for cigarettes to 21 years, and the continued prohibition of e-cigarettes in Australia.

Eliminate Cancer continues to challenge the tobacco industry’s ability to sell cigarettes in Australia, considering the health, emotional, social and economic burdens they inflict of our communities.

The big picture

Smoking remains the most preventable cause of death and disease in the world. One in eight cancer deaths in Australia can be attributed to smoking, and more than 15,000 Australians die from a smoking-related illness each year. The simplest approach to eliminating cancer is to prevent it in the first place by reducing the supply and demand for tobacco products.

Stop Smoking Before it Starts.

Our targets
  • Prohibit the sale and use of electronic cigarettes in Australia
  • Raising t
  • he minimum purchasing age of cigarettes to 21 across Australia
  • Prohibit cigarette flavouring enhancement and menthol cigarettes
  • Prohibit tobacco industry influence in social media and marketing campaigns
  • Reduce average daily smoking rates to below 10 per cent by 2022 across Australia

Project members

Jenn Morris
Chief Executive Officer, Walk Free & Acting Chief Executive Officer, Generation One
Bruce Mansfield
Tess Howard
Research & Policy Advisor