Cropped Hand Of Person Holding Breaking Cigarette
Photo Credit: Patrick Hofer / EyeEm.


Stop SMoking before it starts

Help eliminate smoking in Australia by increasing the minimum purchasing age for cigarettes to 21 years.

What does this campaign do?

The campaign calls on Australian’s to support increasing the minimum purchasing age for tobacco products to 21 years across all States and Territories (T21). The community needs to fight tobacco complacency and remind governments that more can be done to prevent future generations from becoming addicted to smoking.

The process

Australia has traditionally led the way in the fight against smoking. Our tobacco reforms have become global standards adopted by other nations, from plain packaging to restrictions on advertising at the point of sale. We need to keep up the pressure.

Stop Smoking Before It Starts gives a voice to Australian’s who stand against tobacco, encouraging people to demand direct action from Governments around the country. Through public campaigning we bring the facts about smoking regulation to the broader public, including the latest research from around the world and written position statements from health organisations such as the Australian Medical Association and Cancer Council. Together, we can encourage governments to take the next step in stamping out smoking.

Why this is important

Lifting the minimum purchasing age to 21 years is a proven tobacco control mechanism implemented in a range of global jurisdictions from California to Singapore. It has a dramatic effect on youth smoking rates and limits the flow of cigarettes to underage peers. Our polling shows that over 75 per cent of Australian’s support the measure, including the majority of smokers and young people. Young people represent 95 per cent of the new customers of tobacco companies, and it’s time to work together to stop smoking before it starts.

Support T21 to enable a smoke-free Generation.

Our target

Raise the minimum smoking age to 21 in all States and Territories in Australia by 2022.

Project members

Bruce Mansfield
Tess Howard
Research & Policy Advisor